2018年4月11日

Business students from Susquehanna and Bucknell universities met with several business owners recently to pitch ideas on how to take their small businesses to the next level.

组织的 艾玛斑点 and Bahman Radnejad, both 管理 professors in Susquehanna’s Sigmund Weis School of Business, in collaboration with Bucknell’s Small Business Development Center, the event was an exercise in entrepreneurship.

“When Bahman and I began teaching entrepreneurship, we knew we would not teach it just as a way to start a business,弗莱克说. “We knew we would teach entrepreneurship as a mindset, as a way to solve problems and be creative in that mindset.”

所面临的挑战

学生s heard from three Lewisburg-based business owners who were looking for ways to expand their businesses:

• 艾米丽豪雅, 咸的和烤的, was looking for ways to expand her baking business beyond online sales and delivery.
• Kaitlin舒克 线程的爱 was looking for advice on how to tell her business’ story of social responsibility in more compelling ways.
• 尼散月猪脚, 小跑健身, was looking for strategies to manage the upcoming expansion of his business to include a second location.

的解决方案

学生s split into nine teams-three teams dedicated to each business. After a 45-minute session that had them quickly doing business and industry research and brainstorming marketing strategies, each team had 90 seconds to pitch their solutions to Heuer, Schuck和Trotter, who then chose the winners.

“It was nice being able to bounce ideas off of each other, 凯文·弗拉特利说, a senior finance major at Susquehanna University from Drexel Hill, Pa. “Especially people with different majors.”

学生s came up with ideas that ranged from having 咸的和烤的 partner with another Lewisburg business for in-store sales to overhauling 线程的爱’s website, to membership discounts and promotions in celebration of 小跑健身’ second location.

“I loved the fast-paced nature of it,” said Schuck. “作为一个企业主, you get immersed in the details, and it would have taken me a while to achieve their perspective. They don’t have the built-in biases that we do as business owners.”

Winners from Susquehanna were Emilie Boman ’18, business administration北卡罗来纳州廷顿福尔斯(Tinton Falls)的michael.J.; Alexander Messick ’18, business administration, of Mountain Lakes, N.J.; Tara Montis ’19, luxury brand marketing and 管理宾夕法尼亚州威廉斯波特(Williamsport)的他说.; Davis Rooke ’18, business administration, of Mount Vernon, N.J.; Nolan Stone ’18, business administration, of Exton, Pa.; Jonathan Wallace ’18, luxury brand marketing and 管理, of Perkasie, Pa.; Douglas Webb ’18, 全球管理, of Alfred, Maine; and Bucknell University students Claire Anderson, Serena Tramm and William Wall.

Winners received Amazon gift cards.